The challenge was to redesign with a modern appeal packaging for four items from an existing line of packaged goods that contains multiple varieties, or flavors and appeals to a sophisticated, upscale demographic.
What better way for young urbanites to connect than over artisan ice cream made by a socially– and environmentally–conscious local business? My goal was to systematize and beautify Izzy’s ice cream packaging in a way that would match the quality and care of the ice cream that was to be found within.
Well designed whiskey bottles and craft brew identities were mined as inspiration for my new Izzy’s aesthetic. Graceful and geometric linework created both stylized graphic ice cream cones and organized spaces for the front label, edges and a tremendous amount of pragmatic and descriptive text. Flavor icons created in similar lines, along with flavor-matched background colors, identifying flavor strips, and newly-written copy provided four methods of flavor identification. The Izzy’s identity itself was modified to work better with the new typography, yet it’s iconic big dot on the I for Izzy’s was retained in outline. Izzy’s packaging is now an appealing system that embodies both sophistication and fun and is able to hold a prominent and notable place in neighborhood and in the freezer aisle.